The highly-praised UFC 124: ST-PIERRE VS KOSCHECK trailer, set to Jay Z's "Run This Town", marked a significantly different creative marketing strategy than had previously been utilized by the UFC to promote their fights. In the past, the UFC had mostly used a straightforward approach with smacktalking sound bites.
This UFC 125: RESOLUTION trailer is the most outside the box ad perhaps ever created by the UFC. This is a bold commercial that is sure to be polarizing, some will love it and some will hate it, but either way the UFC should be commended for brining a new creative flavor to their advertising.
COMPLETE UFC 125 FIGHT CARD